Ultimate Ears. It's The Best A Man Can Get.
(best sung to ridiculously over the top accompaniment, also with woman lovingly stroking your ears)
Actually the design does make some sense given some of my dislikes about the UE-10, but I'm not upgrading anytime soon.
The one thing I never did fully understand is why the UE-10 made it frequently into the 'best headphones' lists among people who're presumably knowledgeable about these things. Sure, it is the most portable and most isolated example of a decent sounding phone but in absolutes it's far, far from 'the best'. Balanced armature drivers just can't take on dynamics at the high end, although the UE-11 might even up the odds just a bit more... but probably only a bit more.