NIN's Viral Marketing Campaign

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RatherPlayHalo

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The new Nine Inch Nails album, Year Zero will be released on April 17. For about 2 days now, fans have been scrambling to piece together a puzzle regarding information about the album.

The following web sites are believed to be associated with it:
http://www.iamtryingtobelieve.com/
http://www.anotherversionofthetruth.com/ (click and drag cursor over image)
http://www.churchofplano.com/
http://www.bethehammer.net/
http://www.105thairbornecrusaders.com/
http://www.consolidatedmailsystems.com/nooneimportant/

One of the new tour shirts:


has certain letters highlighted which spell "I Am Trying to Believe." Another shirt did the same thing with numbers. Apparently, when called from a phone, a strange voice mail is played with a clip of a new song.

And my favorite...

Most of the websites mention something called The Presence (pictured below) which is presumed to be a reference to the lyrics of the song "The Wretched" from The Fragile, "The clouds will part, and the sky cracks open and God himself will reach his arm through."


A leaked song "My Violent Heart" was found by someone on a flash drive in a bathroom stall at a recent concert in 320kbps MP3 format. It ends with a static noise and someone decided to run it through a spectrograph program and the song was found to produce the following image.


There are so many other intricate things that the fans are obsessing over. At first, I thought that it was gimmicky, but it's actually pretty clever. This is like Christmas for a marketing major like me. I can't wait for this album and it looks like it's going to be quite a wait. For anyone else intrigued by this, there's much more information in the Wikipedia article.
 

Signal to Noise

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Cool! It's kind of reminiscent of The Lost Experience (online web clues for the TV series Lost). Less interactive but at least it's piqued my interest in the new forthcoming album. Yes, I am a slave to viral marketing campaigns.
 

Ender1490

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mrdantownsend said:
Wow, I think these guys have ay to much time on their hands.
I think most of the people who are actively following up the ARG are people who have computer access at work/school :D
 
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