I'm a little late to the conversation, but I must both agree and disagree with the OP.
I wouldn't say they got it right. They did, however, take a big step forward. Their goal was to try and gain some attention in the marketplace, and they are doing that. I'll agree that the 30GB versions weren't much to look at, but the 80GB versions are pretty nice. Are they a Touch? Of course not, nothing is. However, they are carrying around 5-10x more than your Touch user is.
Personally, I don't care about the WiFi features in the Touch. The only thing I find really nice is the iTunes feature. I say I don't really care about WiFi because a)I don't hang out in Starbucks all day, and if I did, I'd b) be working on a real computer. I also have a phone that is wifi capable, not everything I own has to be able to do the same things.
For someone who isn't an Apple fanboy, these players are a nice alternative. I know the 80GB version is tempting, because it offers the same capacity as what I would spend for a Classic, and gives me a bigger screen for video playback. The battery may be an issue to some, but I'm not planning on staying glued in front of a DAP for a whole day. Even at a miserable 22 hours, that's plenty of time for your average user.
I will agree the PC software isn't as streamlined as iTunes. They'll need to contine working on that. The playlists, etc don't really concern me on the PC side. I'm not one to listen to music on the computer anyways, I'd much rather it be played through my entertainment center, car speakers, or headphones.
What MS will have to start improving immediately is their partnerships with third parties, especially concerning their dock connection. Part of what appeals to people buying a new iPod every or every other year is the compatibility with the older accessories, within reason. That alarm clock you bought for your Mini works great with your Classic, for example. I've only owned one iPod, but even for me that's huge.
The 80GB Zune really does hit a sweet spot for a lot of buyers I think. Bigger screen than the Classic, more capacity than the Touch. I know it's grabbed my attention.