iDont.com....

[Doc Evils]

So today, when I came out of my Monday mourning lecture at university, putting my earphones on I notice this girl coming up to with a T-shirt in front of my uni. At first I thought she was one of those annoying survey people, but I noticed there was more of them and then when I pulled my ear phone off she said 'it's iDont.com!' staring at the T-Shirt realising that there is an ape with white earphones. She gave it to me because I have black earphones.

This was not the first time I have come across iDont. Recently on the Tube they currently have an advertisement showing a sheep with earphones, a common reference that is often use on the net to mention iPod owners. Now what got me interest is what can this website be? After looking at it and reading it carefully, something tells me its a very clever marketing ploy by some very big company that is probably competing with Apple*cough*San Disk*cough*. If this was a small time iPod hating group they simply would not have the resources to backing advertising that I currently see, let alone giving free T-shirts to well thought of universities that specialise in design & fashion(perfect targets eh?)

If your interested here is the shirt:







Tell me your thoughts.

[~tl]

Is it some sort of anti iPod campaign?

TOM

[Doc Evils]

Originally Posted by tomlevens

Is it some sort of anti iPod campaign?

TOM

I would say the Ultimate anti iPod campaign I have ever seen, considering most of them are only online and poorly designed.

[Wrekognized]

I'd get that monkey t shirt. My friends say I look like a monkey with all my hair. Eh

[~tl]

I'm wondering if it actually is an anti iPod website, or just a clever marketing campaign by SanDisk to promote their MP3 player. The SanDisk player is the only one they recommend on the "Alternatives" page after all... when there are a lot of iPod alternatives out there.

TOM

[punk_r0x]

Haha, that's ridiculous! Protest conformity by.. buying a sandisk instead! I guess when you're compteting with a player as good as the iPod you get pretty desperate.

[Welsh]

iFollow

I really like that.

More like "iBuyTheBestProductAvailable"

[TheJosher]

You’ve seen them. They’re everywhere. Every bus, train and city sidewalk is a mass of white headphones. Blindly they’ve bought into the hype without ever realizing there are other mp3 players out there.

Yeah.. I understand that some people buy iPods to be cool (which is so not cool ).. but thats not why I bought mine. I compared over 20 different players, and for the price, it was the best looking player with the most features. And it has by far the best interface of any MP3 player I've used.

I'm open to other products, but Apple has it down pretty good.

The iRiver clix actually looks pretty good... and I'd consider that if it came in a 30GB+ model. 2Gb is WAY to small. My 30GB iPod is even to small.. I need to upgrade to the 60 :P

Josh

[baggss]

I bet this goes over as big as the infamous "Lemmings" commercials. You don't gain new customers by insulting their intelligence or questioning their buying habits, you just #### people off.

[enjoilax]

This is a Sandisk advertisement.

[B. W.]

Originally Posted by tomlevens

I'm wondering if it actually is an anti iPod website, or just a clever marketing campaign by SanDisk to promote their MP3 player.

Whois information:

Grey Direct
303 Second Street
Suite 300 North
San Francisco, CA 94107
US
Phone: (415) 403-8000

EDIT: Grey Direct is a marketing agency.

[knights731]

Engadet has a posting about this saying it is an anti ipod campaign by Sandisk
http://www.engadget.com/2006/05/22/s...idont-to-ipod/

[Doc Evils]

Originally Posted by knights731

Engadet has a posting about this saying it is an anti ipod campaign by Sandisk
http://www.engadget.com/2006/05/22/s...idont-to-ipod/

W00t @ my thread being linked in engadget

[VipFREAK]

Nice t-shirt, I love it. lol

iGetting really tired of the "i"tacked on to a word names...

[neb]

This has got to be one of the most original marketing campaigns, even if it wasn't run by SanDisk. How can you not commend them for trying?

In a market where Apple have raised the bar, this is clear evidence that someone else is at least trying something original to try and entice new customers.

EDIT: Although I'm going to frown on them for using negative campaigning - that's soooo American.