podcasting as a business tool

[marinrolando]

I'm looking for better ways to communicate with my employees and customers. It seems like podcasting might be an interesting option. Has anybody heard of this being used as a business communications tool? Thanks!

[cc_chapman]

That's a very interesting idea. I'm assuming this is a large company? If it was and you had employees at various locations around the country or globe I think it would be a great way. More personal then an e-mail and not that much harder to produce.

I'd be curious if anyone was already doing it or not.

[marinrolando]

Yes, the podcast business model would need to reach hundreds of employees and/or customers in many locations, some international. I'd like to know of any other companies who are doing this and how it's working. Thanks!

[dimplemonkey]

Adam Curry, who does Daily Source Code, happens to sell coffee makers and often mentions it in his podcasts. As a result, he's managed to sell some with very little effort. Thus, I believe there is a possible use of podcasting without sounding like an informercial.

Food for thought.