1. The ipod is designed to be a portable music player. That is why 99% of the time it is not attached to a computer.
2. Apple changes the database on the ipod every so often which destroys compatibility with 3rd party programs. It also kicks out other players -Pre- from using itunes to sync. So it seems that Apple pays people to make it harder for others to use non-itunes alternatives.
3. Instead of insulting people who choose to use other programs perhaps you should ask why. Itunes has been criticized for years for being bloated and slow. Others do not like it because they can not update their podcasts at school or at work. If people don't put pressure on Apple to improve itunes they never will.
I hope that the purchase of Lala moves Apple towards an online version of itunes, allow people to take, access, and update their ipods from any computer with web access. But I don't think it will happen. Right now I like being able to add podcasts and music from any computer I want to. And yes, Floola works great for me..